Exploring Different Types of Blogger Outreach

Collaborating with bloggers can take many forms, depending on what suits your brand, product, or service best. Here’s a breakdown of various blogger outreach methods:

Content Partnerships

In this approach, you select bloggers who then create unique and engaging content about your brand or a related topic for their audience. This content can incorporate your brand’s key messages, such as mission statements and unique selling points, along with links to your website.

Gifted Experiences

Bloggers are invited to experience something related to your brand, like an event or activity, and write about it on their blog and share it on social media. These experiences should ideally reflect your brand’s values or niche.

Product Reviews

You provide bloggers with free products or services, asking them to write honest reviews on their blogs. These reviews can include links back to your site and are often shared on social media, extending their reach to the blogger’s audience.

Competitions

Bloggers host a competition or giveaway on their site, with the terms and prizes provided by you. They typically include links to your site and promote the competition on social media to increase participation, often requiring entrants to perform specific actions like visiting your website or sharing the competition on social media.

Events

You can invite bloggers to attend brand-related events, such as talks or workshops, either in person or virtually. Successful events usually feature engaging activities, refreshments, goodie bags, and follow-up information packs that include details about your brand and professional photographs.

Each type of outreach offers unique benefits and can be tailored to meet specific campaign goals, from increasing brand awareness to driving website traffic. Choosing the right approach depends on understanding your objectives and the interests of your target blogger audience.